Ted Sibilia approaches real estate differently. With a background in digital media, advertising, and corporate leadership, he brings a strategic perspective to luxury real estate—one built around data, design, and storytelling.
Before entering real estate, Ted spent more than a decade in digital media and advertising, including leadership roles at Microsoft, where he managed teams across New York, Boston, and Seattle and oversaw major accounts across financial services, technology, telecom, and consumer products. That experience shaped the way he approaches business, branding, marketing, and client relationships today.
Ted saw an opportunity to bring that expertise to an industry that was still evolving digitally. In 2013, he left corporate America and entered real estate full-time. His first year came with its share of challenges, including starting a new business while his family was building a new construction home. But the learning curve was short. By his second year, Ted had earned Chairman’s Elite status within the Coldwell Banker network, ranking among its top-producing agents nationwide.
Today, Ted is the founder of Private Client at KW, operating within the luxury division of Keller Williams Realty, with a dedicated office in New Canaan. His approach to listings is highly curated and intentional. Rather than simply placing a property on the MLS and pushing it across social media, Ted develops a marketing strategy designed to position each home thoughtfully and create a sense of distinction around the launch.
“What differentiates me is my three-point marketing blueprint: data, design, and storytelling.”
That philosophy extends to the clients he chooses to represent. Ted believes the best relationships are built with people who recognize the value of thoughtful strategy, strong communication, and exceptional presentation.
For Ted, luxury real estate isn't about creating the most noise. It's about creating the right impression, reaching the right audience, and giving every property the attention and strategy it deserves.